Posts Tagged ‘Marketing’
Why I switched To Convert Kit for my email marketing
Email marketing is not dead. It still works and in fact, when done right, it can have some of the highest conversion rates out there. Why & How I use email marketing I use email in a whole lot of ways depending on the project I’m working on. As I built out my website and…
Read MorePsst… Have you heard of Instagress Instagram automation?
Instagram Automation can sometimes get a bad rap and with good reason. People hate bots and spam. Too much of it can have the exact opposite effect you want and can even get your account shut down. Authenticity is super important online and automation can kill it very quickly. Don’t get me wrong, automation isn’t…
Read MoreAsk Craig: What's the best CMS to use for a new B2B company with an inbound marketing strategy?
If you are looking for a new content management system for a new B2B company and you plan on using the inbound methodology to power your strategy, I would highly recommend you take a good look at HubSpot. There are lots of other options including WordPress, Infusionsoft, Marketo and many others. There are pro’s and con’s…
Read MoreAsk Craig: If WordPress is free, why should I get HubSpot?
WordPress is free open source software but operating any website, regardless of the platform you build it on is not free. With Hubspot, my experiences is that we don’t have to deal with hosting issues, server performance management, scalability issues, security, plugin updates, backups and malware attacks. They have a team on this 247 so…
Read MoreAsk Craig: What is the best way to market a site if you only have a launch page?
The simple answer is setup your social accounts and a blog and start creating content for your target audience/buyer. If you don’t know who your target audience is then you should develop buyer personas to better understand their wants and needs. Start telling the story of your company’s journey on the platform your target audience is…
Read MoreWhy you need Buyer Personas and how to create them
Every successful product and the sales and marketing strategy supporting it starts with Buyer Personas. They’re similar to what many people call their “target market” but they’re much more focused on the individual person rather than an entire market. The Buyer Persona Manifesto describes them as; “an archetype, composite picture of the real people who buy, or might…
Read MoreHoliday Buyers Make It Mobile
Mobile adoption is growing by leaps and bounds. Every retail company needs to have a mobile strategy today. If you have a web site and it’s not ready for mobile consumption, you are going to get left behind.
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