Link building remains an important aspect of search engine optimization. While Google and other search engines have altered their search engine algorithms to include other factors, having quality links to your website is still an essential part of increasing search engine results. If you’re getting tired of spending hours trying to build back-links without positive…

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Right now, people have more unrestricted access to information, entertainment and other content than in any other time in history. While that is great for people looking to be informed, educated or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience. That’s because there’s simply more competition for…

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You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let…

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The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are…

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The Google Seach Console helps you monitor and maintain your site’s presence in Google Search results – and it’s free. I use Search Console every week to monitor my pages and the queries people are searching for that my content ranks for. If you are wanting to grow your organic search traffic, setting this up…

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Want a link back to your blog, website or social media accounts? Me too. Quality backlinks are an important part of any traffic generation strategy. A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google’s PageRank algorithm evaluates in order…

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Your readers & the search engines love fresh, relevant, quality content. Doing regular audits and optimization to your blog content is an important part of your overall marketing strategy. Every month, I review my website stats and Google Search Console data to see what content is working and what’s not. This helps me ensure my content…

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