People are often intimidated by building their own websites because they think you need to know a lot about writing code, graphic design, user interfaces, and other technical issues. That may have been the case a decade or so ago, but today, anybody can build their own website quickly and for free, once they know…

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The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about…

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You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let…

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The user experience offered by your website can be the difference between a sale and a bounce. If your website is slow, not optimized for mobile viewing, or difficult to navigate, users are likely to go elsewhere. If you’re tired of looking at increasing bounce rates, then use the following 5 easy tips for improving…

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With all of my clients that I’ve help build websites for on the WordPress Platform, the number one biggest challenge seems to be choosing a theme. Your theme is a big part of your brand. It’s the first impression customers get when they come to your website. If they don’t identify with your business, they…

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