Ask Craig: What's the best CMS to use for a new B2B company with an inbound marketing strategy?

If you are looking for a new content management system for a new B2B company and you plan on using the inbound methodology to power your strategy, I would highly recommend you take a good look at HubSpot.

There are lots of other options including WordPress, Infusionsoft, Marketo and many others.

There are pro’s and con’s to each but since you are asking specifically about an inbound marketing strategy then I would go with HubSpot. They coined the term Inbound Marketing so their technology, training and support will all be aligned and help you be successful.

Their system is more than just a content management system. It is a sales and marketing platform that brings together all of the following capabilities in a single all-in-one platform designed for Inbound marketing.

Marketing Platform

  • Blogging
  • SEO
  • Social Media
  • Website
  • Lead Management
  • Landing Pages
  • Calls-to-Action
  • Marketing Automation
  • Email
  • Analytics
  • Salesforce Sync

Sales/CRM Platform

  • Deals & Tasks
  • Contact Management
  • Lead Management
  • Email Templates
  • Insights
  • Email Tracking


The CRM application coupled with the marketing platform makes 1 to 1 relationships not only possible but fairly easy.

If you start with Hubspot you will have a sales and marketing platform that is designed for marketing in today’s fast paced world.

Here’s a great that goes into greater depth on Why you should build your website on HubSpot.

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