Archive for May 2016
The difference between Startups & Small business
Startups and Small businesses are not the same thing. They do share many similarities but there is a difference. The biggest difference between these two company types is in their main objectives. Small businesses are driven by profitability and stable long-term value, while startups are focused on top end revenue and growth potential. Steve Blank is…Read More
Ask Craig: What is the best way to market a site if you only have a launch page?
The simple answer is setup your social accounts and a blog and start creating content for your target audience/buyer. If you don’t know who your target audience is then you should develop buyer personas to better understand their wants and needs. Start telling the story of your company’s journey on the platform your target audience is…Read More