When selecting a niche for a product you want to promote, you want to find one that is Evergreen.
What is an Evergreen Niche?
An Evergreen Niche is a market that is always relevant—much like the way evergreen trees retain their leaves all year round, an evergreen niche is a market that is relevant and active all year round and does not become dated.
The 3 primary Evergreen niches are Health, Wealth and Relationships.
These are the primary evergreen niches because people are always concerned about their health, they are always looking to increase their wealth and people are always getting into, working on and getting out of relationships.
These niches never get old and will never go away.
Narrow vs Broad niche
The niche you choose should be narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but it needs to be broad enough to include a lot of different types of info products and services that customers within your niche will want to buy.
For example, the niche market “info products for people who live in Canada” is too large because it includes millions of potential customers who use a nearly infinite amount of info products.
The niche market “Canadian Football League fans who live in Vancouver and drive Nissans that are more than 10 years old and have a sister named Phyllis” would be too narrow because there wouldn’t be enough prospective customers to make your marketing efforts worthwhile.
Neither Too Broad or Too Narrow
The key to any information product marketing campaign is identifying the most profitable Evergreen niches that are neither too broad nor too narrow.
The best way to do this is through in-depth research.
You need to know as much as you can so you can position your marketing and sales messages that resonate with the audience in the niche you are focused on.
It’s better to pick long-term or evergreen niches because they offer a much longer lifespan. That way you can continue to sell info products within that niche to your customers almost without end.
What’s a long-term niche?
An example might be dog training. People will always buy puppies and untrained dogs who need to learn basic obedience, so you can continue to sell info products within this niche indefinitely.
Classic examples of evergreen niches include relationships/dating, acne cures and housecleaning info products. It doesn’t matter what time of year it is or what holiday is coming, people need to buy info products within these niches anytime.
People selling evergreen info products or services can count on earning money every month, year in and year out. That’s because their info products and services are needed all the time.
Evergreen info products sell regardless of what’s popular. They are always going to be popular, no matter how well or how well or poorly the economy is doing or how big or small the marketplace is.
They offer solutions to problems that can never truly be solved or are so universal that there will always be people looking for info products to help them solve them.
But competition in evergreen niches is high. After all, these are the markets where the money is. But if you promote high-quality info products in any of these niches, you can create a successful long-term business by creating your own sub-niche within the primary one.
Within each of these niche markets are sub-niches and this is what you need to discover and determine for yourself.
Let’s explore each of the Health, Wealth and Romance niches in more depth.
Health and Wellness market
The health and wellness market includes niches such as weight loss, dieting, fasting, possible embarrassing health related problems, quit smoking and very specific medical issues.
It is estimated that the health and wellness industry is worth over $1 trillion a year globally. For diabetes alone, it's been reported that over $322 billion is spent in the Unites States on it every year. Meaning there's a lot of money around for the taking, if you're willing to help these people get fit and healthy.
Reasons to Get Involved In Health Niches
Health and wellness products and information can cost up to hundreds of dollars and some even cost thousands and up.
This is good as you commissions will also be high as well.
Everyone tries to put their health first so you can expect big spenders in this market as everyone wants to live a long and healthy life.
Many health and wellness niches are ongoing and always in demand. This means it's not subject to seasonal fluctuations and that everyone someone is buying health products.
For you it means repeat purchases are going to be made every month of the year.
The Money and Wealth Market
The Money and Wealth market includes topics like internet marketing, gambling, lottery, finance, forex, cryptocurrencies, jobs and employment, affiliate marketing, multi-level marketing, network marketing and business opportunities to name a few.
The online business industry in the UK alone is worth £100bn according to The Guardian, that's twice as large as the hotel and restaurant industry.
Then the gambling industry is worth over $35.5 billion US dollars according to Statistics Brain.
And the Forex industry trades over $5.1 trillion per day according to Wiki.
Reasons to Get Involved In Money and Wealth Niches
Everyone wants and needs more money and as the old saying goes, "it takes money to make money" so people spend in this area in a big way.
People are never going to stop looking for ways to make more money and new ways to make money are propping up everywhere, which means ongoing opportunities for success for you.
Many of the wealth niches are expensive and need ongoing purchases as people can be obsessed with getting the most up to date and complete information.
The Romance, Relationship and Love Market
The Romance, Relationship and Love market includes online dating, relationships, attracting members of the opposite sex, finding a husband, wife or partner, marriage, love, getting your ex back, dumping your partner and more.
There are over 54 million single people in the US and over 49 million have tried online dating, showing the huge demand in this market.
People pay relationship Counselors up to $250 an hour which shows you how important relationships are and how much people are willing to spend to get them and keep them.
Does this show you how popular and lucrative these niches can be?
Reasons to Get Involved In the Romance, Relationship and Love market
People will always be either falling in love, having troubles with love or breaking up so there will always be a need for products and services in this space.
People are passionate about finding a partner so they are willing to spend constantly to learn the skills that will help them do this from picking up people to keeping them happy.
Relationships is an evergreen topic and is no going to go away ever.
There are thousands of other entrepreneurs running relationship websites in this market so limitless connections to influencers to help you generate traffic and income for you.
Other Hobbies, Activities & Niches That People Spend lots of Money In
- Sports: Skiing, swimming, golf, sailing, fishing, travel, hunting, boating, running, hiking, surfing, ATVing.
- Travel: cruises, safaris, round the world trips, camping, backpacking, eco tours, RVing,
- Transportation: Cars, trucks, dirt bikes, ATVS, RVs
I hope this gives you enough to get started on finding the Most Profitable Evergreen Niches for Information Products.
Remember to do your research and then test your offers into the niche your choose.
- Getting to $3000 a month with the ClickFunnels 100 day Affiliate Marketing Bootcamp
- Why it’s probably too late to get started online…
- Discover how using a Bridge Page Funnel in your Affiliate Marketing can multiply your results
- 22 types of Sales Funnels that turn visitors into customers
- 14 Email Auto-Responders that work with ClickFunnels
- Dot Com Secrets Book Review 2019: Russell Brunson’s FREE Digital Marketing Book
- How to find and get affiliates to promote your products
- ClickFunnels Review 2019: My Personal Experience Using ClickFunnels so far
- 20 entrepreneurs and their $500/Month side projects
- Make Passive Income with these 20+ Clickfunnels products