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Ask Craig: If WordPress is free, why should I get HubSpot?
WordPress is free open source software but operating any website, regardless of the platform you build it on is not free. With Hubspot, my experiences is that we don’t have to deal with hosting issues, server performance management, scalability issues, security, plugin updates, backups and malware attacks. They have a team on this 247 so…
Read More2 products you can rebrand & resell for profit
I really like these two products. They’re easy to use and provide huge value to end users. This is always a must when it comes to recommending software. If it’s a bad product, then the end users will be unhappy and who really wants that? The best part about these two apps is you can…
Read MoreAsk Craig: Is it true that marketing it's about understanding customers?
Marketing today is about putting the right message in front of the right person at the right time and in order to do that, you need to understand your customers on deep level. You not only need demogra[phics but you also need to understand their wants and needs. The more you understand their wants, challenges and…
Read MoreAsk Craig: What is the best way to market a site if you only have a launch page?
The simple answer is setup your social accounts and a blog and start creating content for your target audience/buyer. If you don’t know who your target audience is then you should develop buyer personas to better understand their wants and needs. Start telling the story of your company’s journey on the platform your target audience is…
Read MoreWhy you need Buyer Personas and how to create them
Every successful product and the sales and marketing strategy supporting it starts with Buyer Personas. They’re similar to what many people call their “target market” but they’re much more focused on the individual person rather than an entire market. The Buyer Persona Manifesto describes them as; “an archetype, composite picture of the real people who buy, or might…
Read More19 Billionaires' and 19 quotes
Steve Jobs: Live Each Day As If It Was Your Last Bill Gates: From Those To Whom Much Is Given, Much Is Expected Oprah Winfrey: We All Need Makeovers From Time To Time Michael Dell: Never Be The Smartest Person In The Room Michael Bloomberg: Don’t Stay Down Long JK Rowling: Failure Can Be the…
Read MoreMarketing post round up
One of my goals this year was spend even more time writing both professionally as well as personally. So far I’ve developed a good habit of writing regularly and the overall quality of my writing continues to improve. You just have to just keep at it. Since we redesigned the Marketing Stream website this spring, I’ve been blogging…
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