Ask Craig: If WordPress is free, why should I get HubSpot?

WordPress is free open source software but operating any website, regardless of the platform you build it on is not free. With Hubspot, my experiences is that we don’t have to deal with hosting issues, server performance management, scalability issues, security, plugin updates, backups and malware attacks. They have a team on this 247 so…

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2 products you can rebrand & resell for profit

I really like these two products. They’re easy to use and provide huge value to end users. This is always a must when it comes to recommending software. If it’s a bad product, then the end users will be unhappy and who really wants that? The best part about these two apps is you can…

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Why you need Buyer Personas and how to create them

Every successful product and the sales and marketing strategy supporting it starts with Buyer Personas. They’re similar to what many people call their “target market” but they’re much more focused on the individual person rather than an entire market. The Buyer Persona Manifesto describes them as; “an archetype, composite picture of the real people who buy, or might…

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19 Billionaires' and 19 quotes

Steve Jobs: Live Each Day As If It Was Your Last Bill Gates: From Those To Whom Much Is Given, Much Is Expected Oprah Winfrey: We All Need Makeovers From Time To Time Michael Dell: Never Be The Smartest Person In The Room Michael Bloomberg: Don’t Stay Down Long JK Rowling: Failure Can Be the…

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Marketing post round up

One of my goals this year was spend even more time writing both professionally as well as personally. So far I’ve developed a good habit of writing regularly and the overall quality of my writing continues to improve. You just have to just keep at it. Since we redesigned the Marketing Stream website this spring, I’ve been blogging…

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