You should be building an audience personally and for your startup as soon as you can. It’s never too early to get started.
Whether you outsource or not depends on how organized you are and what your other daily focuses are.
If you want to grow, at some point you’re going to have to either create your own marketing discipline internally or outsource to a partner.
How Buyer Personas can help
If you’re going to outsource you need to create buyer personas so that the organization you outsource to has a good strong understanding of your target audience and the content that they respond to.
You’re also going to want to think about what it is you want to outsource. Is it just social media management or content creation and blogging as well or are you looking to hire a director of marketing that will manage other marketing experts.
This all depends on the type of business you’ve built and how aggressive you want to build it.
Another thing to consider is that you want to automate as much as you can when it comes to your social media but don’t just automate, you need authentic engagement as well and that only comes with somebody being on the platforms responding to your audience. This can either be you or your marketing partner.
Scheduling posts is the simplest yet most important way of automating so that you can keep your social channels full of fresh content for your target audience.
If you already have lots of content then outsourcing might make sense right away as they can start to work with your existing content and continue to build your audience for you.
If you don’t have a lot of content you may want to outsource someone to help you create it initially.
When it comes to outsourcing, you have to think of it as a long-term partnership. Marketing today is very much a marathon, not just a single sprint.
It takes time to build an audience online especially with a limited budget so, a long-term partnership with shared goals is the preferred approach.
If you are looking for someone to outsource too, you might find this post on How to find and work with Rockstar Freelancers helpful.