Facebook is huge!
Just look at these stats.
- Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year
- 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012
- On average, the Like and Share Buttons are viewed across almost 10 million websites daily.
- Five new profiles are created every second.
- Photo uploads total 300 million per day.
- Average time spent per Facebook visit is 20 minutes.
Facebook plays a big role in everyone’s life today. Being able to keep up-todate on the latest and in keeping you in touch with everyone from family and friends, or making new connections anywhere in the world.
If you own a business, you should be doubling down on your Facebook investment.
Facebook is one of the best ways to market and promote your business, but many people don’t have a clue of how to do this so I wanted to write a good long list of my top tips to help you out.
These should be your first priority when you are ready to start building out your page.
Your Headlines catch the attention of potential customers and should have information regarding the company such as email, link to your website, and working hours.
2) Appropriate Profile
Your profile picture should distinguishes your brand from the competition and must be relevant. This is the first impression most people will have with your business.
3) Cover Image
You Cover image is also vital for first impressions. Having colorful images pulls in people to your page. Having images that match your business is recommended. You can put text in your image if it makes sense for your business. You can sometimes use your cover photo as a monthly promotional message too.
4) Audience Engagement
Your engagement with your visitors is very important. It keeps your audience’s attention high by asking and receiving questions. Post content with fresh dialogue that encourages discussion.
5) Messenger Chat
Facebook Messenger Chat is important to keep on top of as it engages your visitors, customers and fans and it reassures them that they’re talking to real people. Be on the lookout for future innovation here. Check out what’s going on with chat bots.
6) Liking Other Fans’ Pages
By doing this it reflects your goodwill to create a bridge between different brands to help each other. Social media is all about community.
7) Being Specific
Being specific and having a focused message gives your audience accurate information, which engages the users even more. How you write is as important as what you write.
Diversity in what you post and the types of content you use keeps things exciting. Post polls, videos, relevant quotes, news, articles and stories to keep things fresh.
9) Interesting Content
Interesting Content keeps the users interested, makes them laugh, or teach something educational, that they may find valuable.
10) Posting Too Much
Posting too much is a negative, as you will become redundant, and, appear like you’re spamming.
Honesty shows users that you are real and appreciable by always being upfront.
12) Stay Relevant with Facebook
Stay Relevant with Facebook and don’t be outdated. Facebook is constantly evolving and you must keep up with that.
13) Reasonable Moderation
Reasonable Moderation is accepting the good comments along with the bad comments. Delete spam comments, but keep all other comments as this shows your presence is more than online.
14) Automated Presence
Automated Presence is a combination of feel manufactured and generic RSS feeds. Don’t be dependent on the system to run your company, instead try to update everything manually if possible. Authenticity goes a long way.
15) Learning Facebook Insights
Learning Facebook Insights gives you a better understanding of your demographics and how to engage them.
16) Professional Grammar
Professional Grammar is a must, stay away from using slang, and avoid typos.
17) Value The Likes
Value The Likes as this will help raise your Edge Ranking and you’ll reach much more people. Don’t focus on the number, rather think of likes as a way to show social proof that other people find your page valuable.
18) Implement Facebook Ads
Implement Facebook Ads that targets specific users. This is a great tool for testing out messaging and ad copy. Do some experimenting with this. Fast feedback is always good and ads can provide that.
19) Promoting Posts
Again, using this type of Facebook Ad – Promoting Posts reaches higher numbers of people that could increase your conversions.
Perseverance is key. It gives you perspective and pushes you to do better. Marketing is a marathon and you have to keep at it.
21) Custom Vanity Facebook Web Address
Get your custom Facebook Web Address. It allows you to use it in other content and it’s easy to remember.
22) Invite All Your Email Contacts
Invite All Your Email Contacts to reach the maximum number of people out there.
23) Adding The Page As Your Workplace
Adding The Page As Your Workplace on your personal profile is another easy way to promote your business to visitors.
24) Creating Amazing Content
Creating Amazing Content is an effective method to be way ahead of your competitors.
25) Posting On A Regular Basis
Posting On A Regular Basis increases your brand’s acceptability by manyfold.
26) Pinning The Best Posts To The Top
Pinning The Best Posts To The Top is a great way to get maximum exposure, even after they were published a long ago.
27) Call To Action Button
Call To Action Button makes your adverts more interactive and induce the users to go for your product or service.
28) Facebook Badges
Facebook Badges are a great way to add new likes to your page.
29) Personalized Content
Personalized Content makes the visitors feel more connected to your brand, and they find you reliable in the process.
30) Posting Engaging Questions
Posting Engaging Questions is one of the easiest ways to draw attention and get people engaged in a lively discussion.
Quotes bring more likes, shares, and boost the overall level of engagement, as people can relate to them.
32) Being Yourself
Being Yourself is necessary to create your own brand image.
You don’t need to follow all of these tips altogether; just start with the ones that seem to be the easiest, and, then, go for the others.
Hope you found this helpful.
Check out some of my other posts, follow me on Twitter and reach out if you like.
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