Getting your startups story out there can be challenging and a lot of work.
You need to submit your company profile to startup directories, review sites, journalists, bloggers, and online communities.
All of this to help reach influencers, the press and to build backlinks, that will help your website rank better on SERP’s.
Reaching the right people at the right organizations is key when it comes to telling your story. This is often the hardest part especially when you have 1000s of other tasks to launch and grow your startup business.
This is a very time-consuming process and if you are strapped for time it might be easier to outsource if you have the budget.
How to get started
What’s your story?
Mark Evans from Storytelling for Startups says this;
“ Storytelling is important for startups because it gives them a way to capture the spotlight when they have limited marketing budgets, few customers, or little traction and brand awareness. It lets them use creativity and agility to outflank larger rivals. ”
Telling your story is very important and can be very lucrative in terms of press, visibility and even your SEO.
Start by creating a core story that explains the problem your startup is addressing and the value it delivers to the end user. Once you have that nailed down, determine the audiences for your story.
The best way to do this is by talking to customers and then developing a strategy for getting your story out based on where your target audiences hang out online and offline. Not every industry is tech savvy so knowing your audience is key. You messaging depends on knowing who your are talking to.
Lastly, you need to figure out who will tell your stories, regardless of who it is, be it yourself, a founder or an external spokesperson; train them to communicate your message effectively.
Develop your Company Profile
If you haven’t done this yet for your “About Us” page on your website, you need to write up a company profile that includes your core story, information about your founders and your team and the problem your startup is addressing.
Here is an example of a company profile from Elucify.
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Elucify is a free (never paid, seriously!) software tool that you can use to find any person’s business email address. You can look up any company and easily find all the email addresses and contact info of decision-makers at that company as well as create hyper targeted lists of prospects based on location, technology, title, etc.
The most unique part of Elucify is the business model: in order to gain access to the tool, salespeople anonymously share their own business contacts to join the community. They also contribute information that they know about companies and people in order to gain more credits on the system and reach out to more people. This uniqueness of Elucify’s business model allows the software to be offered to anyone completely for free.
Elucify is backed by numerous investors, including YCombinator. The co-founders were in sales and engineering at Dropbox, Stripe, Twitter, and Amazon.
Elucify is a free and crowdsourced database of business contact information. It’s meant as a valuable and free resource for those (mostly salespeople)who need access to find business emails of others to do their job. Once you sign up and join the community by anonymously sharing contacts, you can get access to over 200,000 company profiles and business contact emails at those companies completely for free.
What is truly unique about Elucify is the model in which we operate, which is very similar to Jigsaw(acquired by Salesforce) from the early 2000’s. The Jigsaw model was that salespeople would come onto the service and for every contact they gave, they would get a contact back, thus becoming a large community of business people and salespeople who were helping eachother in an anonymous way.
Elucify is similar to Jigsaw, yet different given the new tools and technology we have today. We automatically anonymize all data contributions to Elucify and also have publicly crawled information that we combine the contributions of users with in order to validate the data.
The vision of Elucify is to become one of the most valuable resources to salespeople and business development folks on the web. Plus, our crowdsourced model allows us to be free to users, which is incredibly exciting for them.
Gerald Fong is the CEO of Elucify. Gerald graduated from UC Berkeley in 2.5 years with a degree in Electrical Engineering and Computer Science. He was a two-time winner of the Greylock Hackathon during his time in school. He also went on to work at Twitter, Stripe, and Dropbox as a software engineer.
Mihir Deo is the COO and co-founder of Elucify. Mihir graduated from UC Berkeley with a degree in business. He was one of the earliest salespeople at Dropbox and was a part of their path to a billion dollars in revenue.
Naveen Krishnamurthi is a co-founder of Elucify. He attended Stanford University, where he was working on a degree in Computer Science. He also previously worked at Amazon as a software engineer doing machine learning.
The world needs our app because today contact information/data is incredibly time consuming and hard to assemble and compile for sales purposes.
The companies that do have access to this type of data have access to it at incredibly high price points: there are services like DiscoverOrg and Rainking that charge upwards of $30-50,000 for access to datasets in order to reach out to prospects and sell your product.
This is incredibly cost prohibitive for startups and those who are just getting their start. Elucify essentially democratizes communication, where anyone can (responsibly) get a meeting if they have something of value to provide.
You can see there is a lot to this but it’s a very important activity you should do. You can use the above as a template to get started.
Trust me, it’s worth it as it will be a valuable asset as you build your business.
Now that you have your story, down, you need to get the word out there by submitting your story to Startup Directories, News Sites, Review Sites, Bloggers, and Communities. You can find the list below.
You can find the list below.
What about outsourcing?
I get it, time is tight, budgets are tight and if you have never done this before, you won’t want to spend too much time on this.
What are your options?
Startuplister is a marketing platform that helps you submit your startup and tell your story for you. All you have to do it provide a company profile like the one above and the rest is done for you.
How it works
Create a Startup Profile – When you create a startup profile, you are asked basic questions about your startup that will help with the submission process. The above example of a company profile gave you an example to get a sense of the information you will need to provide.
- Company Overview
- Why Needed
Submitting to Directories
Based on your startup industry and stage of the product, Startuplister builds a relevant directory list and then they manually submit your startup information to each of the outlets.
List of Startup Directories, News Sites, Review Sites, Bloggers and Communities