If you’re just starting a business today, you probably realized that marketing today is no easy task.
The old outbound marketing playbook most of us grew up with is broken and most small businesses simply don’t have the money to afford these big interruption-based advertising campaigns.
Inbound Marketing, on the other hand, is a new approach to marketing that’s about getting found online by people looking for your products and services.
As a small business, you need to setup your business and your marketing properly so you get found by the people already looking for the products or services you provide.
I put together this simple checklist of 15 marketing tips to help anyone that’s starting a new project or a new business.
1) Pick a business name that works with digital marketing
It should be easy to remember and not too long. When choosing a name, make sure you can get the domain name as well.
If you can get a .com domain with your industry keywords in it, this is preferable but not mandatory.
Use this SEO keyword tool to help you find good keywords for your target market.
2) Get a nice logo designed
Make sure to get the vector files from the designer so you can use these on your social media profiles and your website.
3) Put up a simple website
You can use WordPress but make sure you use your own domain name, not yourcompany.wordpress.com. You need to start building up a reputation with Google for your business/domain name. This will help you get found on search engines. I use Bluehost for my WordPress blog hosting.
4) Get links to your website
Just one link from another website will help Google find you and add you to its search results. Don’t go overboard and sites in your industry are better links than just any old website. The best links are well-researched links from websites with good google ranking.
5) Setup a Twitter account
The social media account names should match your domain name if possible. Even if you are not convinced of the value of Twitter yet, get your account setup now and add a link in your profile back to your website.
6) Setup an email subscription on your website to start collecting subscribers
You can do this with Mailchimp. Add this to the sidebar beside your blog posts so people can easily subscribe when they are reading your blog.
7) Setup a Facebook Page
Add a simple description for your business and link back to your website. You can also setup your vanity web address such as Facebook.com/YOURCOMPANY.
8) Setup a LinkedIn company page
Linkedin introduced company pages a while ago and they are a great way to connect with professionals around the world. Make sure to link back to your website.
9) Find relevant Twitter users in your industry
Start following them and building relationships with these people. Don’t just follow randomly. Be targeted and find people in your industry or your target market.
Also, Twitter is not just a broadcast service. It’s a social network so get social with your followers.
10) Start a blog on your website
Blogging can generate huge traffic for your website. If you don’t have a blog, here’s a post to get your started.
If you already have a blog. Start writing consistently. What do you write about? The best blogs solve problems for their target customers through education and entertainment.
Can’t think of any, here are 5 blog post title idea generators to get you started.
11) Write a remarkable blog article about your industry
It’s remarkable content that will help people find you on the search engines. The more relevant, useful content you create about your target industry and your knowledge, the better search engines will be able to find you and the more people will want to read and come back to your blog to learn more.
12) Find bloggers talking about your market
Subscribe to their blogs and comment on their blog posts when you have something relevant to add. Don’t spam them; the purpose is about building relationships, not selling.
Find bloggers with Buzzsumo. You can search and find all kinds of influencers in your market to work with, comment on their content and engage them in any way that can help you in your business.
13) Promote your promoters
When someone links to your blog or retweets one of your tweets, thank them and help them get more traffic too. In the long run, helping them helps you. Other people will see this behavior and will return the favor when you are posting remarkable content of your own.
Someone once said; “Rather than Always be selling, try Always be helping.” People that help and serve their audience get the biggest rewards in the long run.
14) Make a list of the top people in your industry and write a blog post about them
List the people and why you think they are great. Link to their website or online profiles. Want an automated way, check out how you can to get leads from twitter using this automation.
15) Set up Google Analytics on your website
Like the old saying goes, you can’t improve what you don’t measure. Google Analytics can provide you with insights as to what pages on your website get the most traffic and what keywords people are typing into Google to find your page.
Analysis of this information can help you improve your website and your blog posts.
If you want to take it a step further, set up the Google Search Console and a sitemap too.
Marketing today is not about outspending your competition; it’s about providing value, building relationships and helping out and the best way to do this is by creating remarkable content for your target audience.
These 15 marketing tips should get you started on your way to getting found by prospective customers.
Last modified: December 31, 2017