Entrepreneur, Marketer & Consultant
Vancouver, Canada Area | Management Consulting
Summary

How can I help you reach your goals?

I bring vision, ideas, energy, passion and experience to help organizations align their business goals and strategies with measurable results.

My key strengths include the ability to see the big picture and to motivate and persuade stakeholders to collaborate and execute business change successfully. I'm an entrepreneurial self starter that executes pragmatic, lean, creative solutions to today's business challenges.

I'm experienced in business & product development, inbound marketing, analysis, sales, support, facilitation and project management.

Experience
Co-Founder/Director (2014 - Present)
Marketing Stream

Marketing Stream is an inbound marketing agency focused on Outdoor, Action & Lifestyle Brands.

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

We can help you turn Strangers into Customers and Customers into Promoters.

Management Consultant (2012 - Present)
WYSIWYG Ventures

Management Consulting, Project Management, Business & Systems Analysis, Business Process Improvement.

Team Lead - Business Analysis (2009 - 2012)
Central 1 Credit Union

Leading a team of highly skilled business analysts in solving complex business challenges for Central1 and the BC and Ontario Credit Unions.
Areas of focus include; banking, payments, treasury, finance, accounting, risk management and mobile.

Internal Relationship Manager (2009 - 2012)
Central 1 Credit Union

Manage relationships with internal business units, providing technical solutions to their business opportunities and challenges.

Product Manager for internal business units technology systems including: treasury & funding, insurance, risk management, financial services, accounting, financial reporting, pension and benefits and Human .resources

Managing Partner (2005 - 2011)
Intelligent Ventures Inc.

Business Development, Project Management, Marketing & Technology Consulting

Sr Business Analyst (2008 - 2009)
Central 1 Credit Union

Manage relationships with internal business units, providing technical solutions to their business opportunities and challenges.

Product Manager for internal business units technology systems including: treasury & funding, insurance, financial services, accounting, financial reporting, pension and benefits and human resources

Project Manager & Sr. Business Analyst (2007 - 2008)
Credit Union Central of BC

FX Drafts - Implemented a Foreign Currency draft system for Credit Unions in BC

FX Notes - Implemented FCEC currency teller solution for Credit Unions In BC

Treasury system upgrade project - implemented new self serve web service for buying EUR and GBP for Credit Unions in BC

Sr. Business Analyst (2006 - 2007)
Great-West Life

The project was an upgrade to two integrated systems; TimeControl and Primavera TeamPlay at Great-West Life, Investors Group, Canada Life, London Life and Mackenzie Financial company locations.

Sr. Business Analyst (2004 - 2006)
Investors Group Financial Services

Client Account Inquiry project - web based client account access to over 1million users across Canada

CPA check imaging project - regulatory upgrade to systems that print cheques

Regulatory project to decouple investor accounts that were non compliant. Included data mining and analysis, communications with advisors across canada and systems development

Board Member - Director of Communications (2002 - 2004)
Canadian Marketing Association - Calgary Chapter

Responsible for marketing and communications strategy, events management and sponsorship.

Founder & Director of Strategy (2001 - 2004)
Clientseye inc.

Founded an interactive marketing and advertising agency providing integrated marketing consulting to the following organizations:

Swimco, Canadian Marketing Association, Creative Restaurants Group, Lifestyle Homes, Yamaha Motor Canada, Action Sports Advertising, Results Pro Shop, Uptown 17 Business Revitalization Zone, Fourth Street Business Revitalization Zone, Jim Peplinski Auto Leasing, Golds Gym Calgary

IT Manager (1999 - 2001)
Mediagig Communications

Managed corporate IT systems and technical and design staff.

Network Administrator (1998 - 1999)
Jim Peplinski Auto Leaing Group

Managed network and systems for auto dealerships.

Skills & Expertise

Business Analysis, Business Process Improvement, Strategy, Change Management, Project Management, Marketing, Business Strategy, Leadership, Management Consulting, CRM, Risk Management, Team Leadership, Requirements Analysis, Integration, Business Development, Strategic Planning, Product Management, Enterprise Architecture, Entrepreneurship, Management, Software Project Management, Marketing Strategy, Project Portfolio Management, IT Strategy, Process Improvement, Social Media, Team Building, Program Management, Outsourcing, Start-ups, Requirements Gathering, Analysis, Product Development, Banking, Consulting

Languages
  • French
  • Spanish
Education
Architecting the Enterprise (2012 - 2012)
TOGAF 9.1, TOGAF Enterprise Architecture
Activities and societies: TOGAF Enterprise Architecture
ESI International (2012 - 2012)
, Strategic Enterprise Analysis & Enterprise Architecture

Strategic Enterprise Analysis covers the major activities of strategic enterprise analysis including analyzing core competencies, performing customer value analysis, performing process management, examining the IT architecture, and evaluating the project portfolio for the purposes of developing an Enterprise Architecture.

Sauder School of Business (2011 - 2011)
, Integrated Management Program

The Integrated Management Program provides an integrated understanding of business: financial management, strategy, marketing, operations and human resource management. It provides a holistic view of decision making in business and an advanced perspective on managing increasingly complex organizations.

Pragmatic Marketing - Product Management (2010 - 2010)
, Practical Product Management & Requirements that Work
Kwela - Leadership Development Program (2009 - 2010)
, Leadership Development Program
Activities and societies: Leadership & Coaching Training
SPC - Practical Estimation (2008 - 2008)
Certificate, Project Estimation
Activities and societies: Estimation techniques for software development projects
Borland - Requirements Management (2007 - 2007)
Certificate, Caliber Requirements Management
SPC - Agile Project Management (2007 - 2007)
Certificate, Agile Project Management
DeVry - Computer Science (1998 - 2000)
, Computer Science
DeVry Institute of Technology (1997 - 2000)
, Computer Science
Devry - Electronic Engineering (1997 - 1998)
, Electronic Engineering
Recommendations
Craig is an excellent resource who demostrates the highest degree of ethics, profesisonal code of conduct, and performance of services and deliverables.
Craig is a goal oriented, technology savvy business analyst with the great communications and project management skills. Craig is capable of leading any size of project or business initiative.
Craig is a very task oriented person, who likes being good at what he does. I had the chance working with him on a timesheet update and troubleshooting project, and he proved to be very professional and open to changes. He showed a vivid motivation throughout the whole process. I recommend him for any job that suits his experience and his abilities.
Craig is a resourceful team player who demonstrates exceptional communication skills, project management expertise, and a thorough understanding of the latest trends in the IT industry. Over the last 3 years, Craig has helped the Product Development department establish strong working relationships with internal and external clients. He is skilled at drawing out the “big picture” and clearly presents it to the clients to help them develop steps to achieve their goals. As a leader, Craig has also built a professional team of Business Analysts who excel in carrying out Craig’s visions to contribute to the growth of the department. I would recommend Craig to any project.
Craig is very intelligent, dedicated, hard working and a team player and takes his team to the next level. His communication skill gives him an ability to influence people which enable him to negotiate. Overall he is very approachable and a friendly person to work with. I wish him all the best in his future endeavor.”

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