I wanted to show a simple snapshot of what’s happening on Twitter as it relates to Squamish. I’ve been meaning to do this analysis for a while now just to satisfy my own curiosity and I’ve finally had a chance bring it all together. So here it is.
Still don’t get Social Media? If you want to known how to use Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Youtube and every other social media tool invented and not yet invented then you should watch Gary Vaynerchuk’s talk on storytelling here. Social Media works more like relationships did for people living in a small towns in the 1940′s.
I think the data below is interesting information and mostly it tells me that we’re still in the beginning stages of connecting our community with social media and using this powerful medium to promote and engage both within our community and with the tourist market that we want to come here.
Below are a few simple graphs and metrics to help show you how Twitter is being used in our community. Let me know what you think or if you have any questions or additional insights into this data.
Tweets per day
The first graph below is a 30 day snapshot for Squamish with Whistler and Pemberton for comparison. The data shows the number of Tweets that have been posted with the respective keyword per day. As you can see, Whistler is seeing on average 600 tweets per day, Pemberton is around 300 and Squamish is trailing with less than 150 per day.
It’s interesting to see Squamish trailing behind Pemberton. To me the gap is significant and further analysis on this would be interesting to see who’s tweeting and what they’re tweeting about. Whistlers numbers are expected considering it is already a globally recognized brand.
“Squamish” keyword on Twitter
This metric is showing how often the “Squamish” keyword is used on Twitter daily. This is when someone tweets like this:(or without the #(hastag)
The first graphs timeline starts in January of 2013 and goes until October 17th. I added the second graph from the same period last year just to see the changes from one year to the next. The big spike in August is when the Squamish Valley Music Festival’s in town and the population doubles in size for the weekend. You can actually see the change in date based on the volume of Tweets. In 2012 the festival was at the end of August and this past year it was closer to the beginning. This volume of tweets are probably mostly from visitors from Vancouver.
This spike in tweets points to a big opportunity for social engagement for local businesses. Next year there will be over 35,000 people coming to Squamish in August, is anyone planning on engaging these people? Local companies need to think about how to engage these visitors and direct them into their businesses.
Tweets per day for some Squamish Activities
There is a lot you can do in Squamish. Being the Outdoor Recreation Capital of Canada, people come here from around the world to participate in activities like climbing, kiteboarding, mountain biking, kayaking, hiking and much more.
Social media is a scalable tool for one on one engagement with potential tourists. When it comes to promoting Squamish to the world, these are the activities people want to do when they come here so these are the keywords and contributors we(Squamish Businesses) should be watching and engaging in.
Here’s a sample of the Tweets made per day on some of these activities.
Over 7000 tweets per day about climbing. These are climbers that could be engaged and introduced to Squamish through social media.
#Squamish hashtag report for October 18th 2013
These next reports are quite interesting. The data is based on the last 2000 tweets since the report was run. I rant this report on October 18th which came back with 1266 tweets.
Tweets per Contributor
This next graph represents the contributor rankings for the #Squamish hashtag. The four different categories are explained next.
Most Active: The Contributor who sent the highest number of tweets.
Highest Impact: The contributor who generated the most impacts. Calculated by multiplying the number of tweets or RT by the number of followers the contributor has.
Most Popular: The contributor with the highest number of followers.
Original Tweets: The contributor with the most tweets. These are the content creators.
These statistics were of course just a snapshot in time. The best part is that all of this data is available in real time. It’s pretty cool to have this kind of insights into millions of people and their interests. It’s really quite powerful when used right.
All these great metrics tell me that social media is alive and growing in Squamish but it also tells me that there are not many Squamish businesses ranking as contributors and this to me is an ongoing missed opportunity.
Interested to learn more?
Leave a comment below or contact me: craig ‘at’ MarketingStream.io.